Milano #MDW – Galleria Manzoni - Multiplex – Tom Dixon – Ikea
What happens if you Mix Tom Dixon and 75 design students and Ikea?
Tom Dixon’s ambitious Multiplex was located in the Galleria Manzoni, a classic shopping arcade with a multitude of boutiques, some were re-created for the event by Tom to highlight and host his products, some curated or collaborated with his friends. Whilst, against the backdrop of 50’s Italian glamour, Tom told stories and showed his products under the title of Yesterday, Today and Tomorrow, in the enormous 840-seat cinema theater; the venue for a combination of culture, entertainment and commerce events - the very essence of Milan Design Week.
In the year of Euroluce, Tom Dixon celebrated luminosity with a series of pendants, another leap forward in his deep investigation of futuristic optics. The new collections included: Cut a faceted light with a space-age mirror finish when off and an endless repeated reflection when switched on.
Teatro Manzoni lounge
The Teatro Manzoni lounge was furnished with Tom’s Wingback chairs and Delaktig sofas designed for Ikea.
On Stage – Press Conference
Tom introduces the Delaktig Bed/Sofa, in collaboration with Ikea, a living platform designed as an open source aluminum frame. Everyone is able to create, add-ons and modifications from pillows and covers to lamps and side tables to make the Bed/Sofa more personal. Throughout the week, Ikea ran a Film Festival in the cinema; exclusive movies about creativity and radical design were shown.
Swedish designer Marcus Engman - head of design for Ikea
Throughout the design process, Tom and Ikea had also been working with 75 students from the Royal College of Art in London and Parsons School of Design in New York and Tokyo to invent new ways to modify the bed.
The Galleria Manzoni
Each shop in the Galleria Manzoni, was a showcase for Tom Dixon’s products as well as five more shops operated by; leading home sound system Sonos, Iota (a social project striving to design beautiful handmade objects for the interior while creating jobs for otherwise unemployed people worldwide), furniture maker Mabeo, luxury surface brand Compac (in collaboration with acclaimed artist and designer Arik Levy) and Ikea.
The Veterans Bird Chaise – Top Mega Pendant System
The Veterans S Chairs
Born in Tom’s 80s London workshop the S Chair is the prequel to its sibling still produced in Italy by legendary furniture company Cappellini, it is re-engineered to take account of the latest developments in manufacturing technology.
Tom Dixon – Office
In the Office, the Workspace collections including Slab desks, Boom lights and Y Chairs.
The Hack Bar
Arabeschi di Latte’s food designer and architect Francesca Sarti, created in the lounge of the Teatro Manzoni, The Hack Bar: a cafe together with Bibendum Food Experience, which served cinema and bar classics with a twist.
The Corn Kiosk
A hack of the classic popcorn kiosk, turning popcorn into real dishes. Piles of corn are ready to be spiced up with fresh and dried condiments, from bacon to sage, from dried tomatoes to charcoal.
A Rubber Shop - Tomoto
Curated by tire giant Pirelli and Italian motorcycle manufacturer Moto Guzzi showcasing for the first time a Tom Dixon x Moto Guzzi - Tomoto bike and limited-edition tires designed by Tom Dixon.
Wallpaper’s Tony Chambers
The Rubber Shop
Handmade natural chewing gum performances created by Arabeschi di Latte with London based Mexican designer Fernando Laposse.
Compac – Kryptonite Installation - Arik Levy
The Perfumery Shop - la Rinascente
Mabeo - Table by Ines Bressand
The Teatro Manzoni Terrace
Tom Dixon - Screw Stool